You can try out Instagram for free, which is one of the best things about starting started with it to advertise your business. Even before you think about spending any actual money on the platform, there is a good chance that you may greatly increase the number of your followers. Of course, your time commitment must be taken into account, but all marketing, whether paid or not, must be done with due consideration.
Despite what it might seem like at first, Instagram isn't all rainbows and butterflies: if left unattended without proper planning or strategy behind the marketing efforts (creating posts, captions, interacting, etc.), your business could get lost among the multitude of content posted every day in a matter of minutes.
As with any marketing strategy, businesses must think about how they'll promote their Instagram profile, how to connect with and engage their target audience, and what Performance metrics will show whether their efforts are succeeding—or at least attempting to succeed—in achieving their objectives.
Besides the fact that you can sign up for Instagram for nothing, there are a few other reasons why your business shouldn't ignore it.
A Growing Number Of People Use Instagram
The majority of investment decisions are based on a thorough analysis of the data, so let's take a look at a few metrics that show why Instagram is such an important marketing tool.
- Based on how many users use Instagram each month, this number is one billion active users.
- Each day, around 500 million users access the internet.
- 90% of Instagram users follow one or more brands.
- Every day, more than 500 million accounts use Instagram Stories.
- Fifty percent of participants claim to be more interested in businesses after viewing Instagram advertisements.
Individuals Enjoy Visual Content
Instagram's graphic content has contributed to some of its growth. The highest levels of engagement are universally drawn to attractive pictures in digital content.
The content with eye-catching pictures receives the most shares, comments, and likes across all platforms, from blog articles to Facebook newsfeeds. Posts with high-quality pictures get 94% more views overall than those without. The quality of a picture, according to over 70% of consumers polled, had a significant role in their choice to buy.
Reach the People You Want To
Although many people criticize hashtags, when used effectively they can be a powerful resource for mobilizing an audience behind your brand.
A hashtag-containing Instagram post receives nearly 13% greater engagement. [*4] Users on Instagram can also subscribe to hashtags to stay up to speed on brand-related news, product releases, and business developments.
In summary, hashtags offer a practical method for navigating the social media information overflow. Consider them to be similar to SEO for social media, which is essentially what they are.
You can use hashtags as a handy tool to keep an eye on your competitors. Looking at the hashtags your competitors are using can help you understand the kind of content that is most effective for them. Additionally, as a result of your research, you will discover additional hashtags.
Using Instagram Stories for marketing
An Instagram Story is a post type that only lasts for 24 hours before disappearing, but that doesn't mean you shouldn't use it as an effective engagement tool.
Every day, more than 500 million people browse Instagram stories, and nearly 60% of them claim that seeing a company featured in a story increases their engagement with it.
The fact that 58% of people said they have made a purchase after seeing a brand or product in their Stories feed is even more fascinating. With statistics like those, it is clear why you should join the more than 4 million companies that use Instagram marketing to attract customers.
Instagram promotes video
Marketers have discovered that prospects respond well to video content thanks to research on the effectiveness of the video for boosting conversions.
In comparison to utilizing just text, adding a video to sales pages increases conversion, increases stay time on blog posts and keeps visitors' attention for a lot longer. Including video in your material also guarantees that you are accommodating all media consumption preferences.
- According to a Forrester analysis, including video in your email can boost conversions by up to 300%.
- According to Unbounce, videos could boost conversions by as much as 80%.
- YouTube reports 100% usage growth year over year.
- 90% of users say that watching videos influences their choice to buy.
- Similar 15- to 60-second video loops are offered by Instagram Reels, with which you may have already been familiar.
If you want to target an audience that doesn't frequently use TikTok, Instagram Reels offers a similar 15- to 60-second video loop that you may already be familiar with.
The functionality is nearly identical to TikTok's version. You have the option of recording a brief silence or using one of Instagram's music selections.
Another piece of good news is that Reels also offers shopping. The ability to tag products seen in the film and link to their e-commerce page is available when you create your Reel.
Instagram is no longer a photo-sharing service, according to Adam Mosseri, the company's CEO, who made the announcement on June 30th, 2021. This is a clear indication that video is here to stay.
Your audience clearly needs video, and it is quickly evolving into the future of Instagram marketing thanks to the platform's abundance of video-focused features like IGTV, Stories, Live, and Reels.
Gain access to insightful feedback
Marketers who are on top of things already keep an eye on online conversations about their business on forums, Facebook, and blog postings. However, if you are not on Instagram, you will be losing out on a lot of insightful comments.
Whether you have a commercial presence on Instagram or not, some conversations from the other channels will have migrated there.
Instagram is a wonderful resource for learning what the Instagram community thinks of your business even without a business page because users may already be posting pictures of your products or writing reviews about your service.
With an Instagram business profile, you can effectively connect with your followers, interact positively with those who may not be, and increase your brand awareness.
How Marketing Strategies Can Benefit from Instagram
Marketing techniques can support one another to multiply your outcomes. While social media can encourage active participation from your audience, traditional marketing methods like print advertisements are passive types of advertising. Their trust in your brand, company, or service increases with audience engagement. Additionally, the more they convert, the more faith they place in you.
You can notify people about your social media channels and invite them to visit them for more information through your traditional advertising efforts. One of the best examples of how various marketing strategies may work in harmony to achieve outstanding results is Coca-Cola.
Customers were encouraged to look for their names and the names of friends on their favorite beverages by Coca "Share Cola's a Coke" campaign. Each was followed by a hashtag.
Each name was accompanied by a hashtag to entice viewers to share the pictures on Instagram and other social media sites and tag their friends.
The campaign was very successful because it quickly overflowed with pictures of people enjoying cool drinks with the Coca-Cola brand prominently displayed in each post on social media.
Instagram can be a great tool for diverting some of your internet sites, like your company website, from Instagram's massive daily traffic flow. With a strong call-to-action that points to a landing page, you may greatly increase the number of people who see a new product, business promotion, or promotional offer if you include it in an Instagram Story or boosted post.
If your digital campaign includes email marketing, you may expand your email list by utilizing Instagram to interact with your followers and convince them to subscribe.
How an Instagram marketing agency can be of help
You should now be able to see the worth of Instagram marketing and see how useful it can be for developing your brand online and bringing in fresh clients and customers.
Instagram is a very visual social media network, so while ordinary individuals can get by by utilizing their phone's camera, Instagram users want businesses to provide content of better quality. However, most small business owners can find it daunting to produce engaging, entertaining Instagram stories every day.
An Instagram marketing agency can assist you in creating a brand on the platform that will draw in a sizable following and encourage people to follow you again and again. Here are just a few methods that a marketing company for Instagram might assist you in increasing your influence on the platform
Publish Interesting Content
Instagram is popular because it provides entertainment. Standard, boring adverts will hurt your brand on this site. Your Instagram feed will be filled with the intelligent, instructive, and engaging content that your followers are looking for thanks to the skilled creative team at an Instagram marketing agency.
Build a Fan Base
The team at our Instagram marketing agency has learned through experimentation and experience what it takes to draw followers and keep them interested in your channel. We will make sure that additional people join the fold each month in addition to assisting you in maintaining your current audience.
Boost the engagement of all your accounts
Yes, followers are wonderful. But in terms of Instagram marketing, engagement is really the key. More participation equals greater trust. Increased customer loyalty, new sales, and overall revenue all result from more trust.
This requires a lot of effort and planning, but the payoff, in the long run, is priceless.
Start Growing Your Instagram Audience Today
The statistics speak for themselves, regardless of how long you've been using Instagram or whether you're contemplating it as your next marketing channel. Instagram is an expense that's worthwhile! There has never been a better opportunity to spend money building your account and boosting engagement than right now.
We hope this post has persuaded you to buy an Instagram account if you've been debating it but have been put off by the price. Using these guidelines to interact with potential customers on social media, we can assist you in developing a brilliant marketing strategy that increases engagement and sales.
Your chances of attracting attention and increasing sales are stronger the more interesting the content you provide. If you want assistance increasing your presence or need any advice, get in touch with us right now.
Get in touch with us right away to find out how we can increase your followers and increase your engagement on this platform, which offers so many advantages for businesses of all kinds.
